APRIL 27, 2017 – MUELLER SPORTS MEDICINE, PRAIRIE DU SAC, WI
Mueller Sports Medicine introduces an all-new package design for its industry-leading bracing, support, and taping products nationwide. The development of the new package design reflects Mueller’s continued commitment to consumer-driven marketing. Mueller conducted extensive research to influence the new design and brought a fresh and focused offering that eases the shopping experience while delivering the information that matters most.
The new look-and-feel should make it easier for consumers to find what they are looking for at retail. “We listened to their needs and wants when it came to product information and made that a priority,” said Brian Koons, Director of Marketing.
Another goal of the new design is to stay top of mind when searching for Mueller branded products. “You’ll notice that the Mueller name is more prominent on this design,” said Koons. “As a trusted brand for nearly 60 years in this category, we are extremely proud of our roots, as well as our product offerings, so it was important for us to make our name and brand more visible.”
The new package design can be found at Walmart, Walgreens, CVS and many more retailers across the country.
About Mueller Sports Medicine
Mueller Sports Medicine was founded in 1959 by Curt Mueller. The company is a family-owned and operated international sports medicine company offering a complete line of patented braces, supports, tapes and taping supplies, as well as Quench® Gum. Mueller Sports Medicine continues to introduce new and innovative products around the world.